About

Making A Difference Through Analytics (MADTA) is a unique association working exclusively with charities and non-profit organisations, providing expertise to enable them to fundraise more effectively. We treat fundraising and marketing as a science, and use innovation and analytics to improve results.

We were formed in 2011 by Nandu and John who came up with the idea after reflecting upon how to utilise corporate volunteering resources differently.

Our consultancy services are free – our volunteers donate their time to MADTA and we use their skills gained from the corporate world in the charity sector. Our team includes specialists in marketing, analytics, customer insight, brand management, human resources and strategy.

Our guiding principle: redefining corporate social goodwill.